2010年4月21日星期三

You Still Can’t Buy Plastic Logic’s Que E-Reader. Want to Buy Plastic Logic?

Want to buy an e-reader from Plastic Logic? You will have to wait until “sometime this summer.” Want to buy the whole company? That’s a different story.

That’s the message U.K. investor Hermann Hauser is delivering via the Financial Times (via Engadget). Hauser, who owns a chunk of Plastic Logic via his Amadeus Capital Partners, doesn’t come out and say the company is for sale. But he spends a chunk of the story explaining why someone would be smart to take the investment off his hands.

Why would that be? Plastic Logic, after all, has been in the e-reader business for years, but has yet to actually start selling one. It finally showed off its Que Reader in January and promised delivery in April. But last month, the company told customers the Que would be delayed until summer–practically daring them to buy a competing product from Amazon (AMZN), Apple (AAPL), Sony (SNE) or Barnes and Noble (BKS).

Hauser’s pitch: Plastic Logic is a technology company whose real value is the plastic chips that power the Que.

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