Microsoft and Nokia plan to spend 100 million$ promotion expenses for Ace mobile phone

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Nokia Windows Phone works slow but yields fine work. The new model Windows Phone will finnaly meet the users and the Ultimate Ace is expected to be launched in late March this year.
Today, from internal sources news shows, Microsoft and Nokia made a heavy bet in the model:

As part of the promotion plan, Microsoft will drive AT&T stores with more area to introduce themselves and Nokia product, the mobile phone will receive the AT&T "hero status ( Hero Status )", while AT&T will pass through channels and storage system for distribution to support, at the same time to Ace subscriber subsidies.

At present, according to the latest data from comScore, Microsoft Windows Mobile Platform holds shares at around 5.4%, while the leading Android has come to 46.3%, the gap is constantly being enlarged, and at this time invested $100 million in a large natural is to reverse the adverse situation. Ace sales success is likely to provide reference for the subsequent WP product promotion.

The Competition of Indoor Navigation

I believe most of you have the same experience that I have. When you fist step in a new building, airport or school, you will feel loss and do not know what to do first and where to go. For example, you are in a hospital. It is difficult for you to find the place you want to go. Many hospital use a not that effective way to solve this problem, of course, it does not work at most of the time. They just set different kinds of sign post or just use different colors to guide people. However, now we have a really nice way to solve this problem, using intelligent map system in mobile phone. It makes it's easy to find some places in a building and other indoor places.

In the latest Android map, it includes US IKEA and Macy's and other 18 airport's detailed layout. Almost at the same time, Nokia announced they will release indoor map suing Bluetooth 4.0. Although use two totally different technology, we can smell that the war of indoor map is already begin.

For a long time, Bluetooth has a poor reputation. It maybe because that the headphone looks not like a human or something else. It makes people feel weird. However, Bluetooth is actually a really nice technology: powerful, simple, cheap. And it will be much more smart after the release of Bluetooth 4.0. Nokia's Location Extension Protocol uses the connection of locator transmitter on the ceiling and Bluetooth 4.0. And triangulation method that is similar to GPS. Through this way, your mobile phone can find the place you want to go accurately. It is said that the degree of precision is less than 8 inches.

Nokia has spent over one billion euros and hope this breakthrough technology will bring superority in the competiton of indoor map. They have also discovered the different application of this tech, from game to indoor navigation. Nokia is now trying their best to persuade Bluetooth SIG to make one uniform standard and hope this kind of mobile phone can come out into market in 2013.

Just like that if there is no specific map, GPS can not work, the indoor navigation system can not work without a detailed architectural and structural drawings. Now Google allows uses to upload or add architectural and structural drawings to Google Maps as they do the same to SketchUp. This is a simple process, users just need upload the picture of the floor's layout and then connect with satellite images of Google Maps. Through this way, Google not only gets many users' support, uploading indoor maps data day and night, they also uses the data for other users, such as services based on location and ads based on location.

What I have said above is not considering the crime, privacy and other safe question. People are now really sensitive to Google Street View. I believe this kind of indoor map data will bring bigger controversy. In conclusion, we need indoor navigation when we are in a strange building to find places fast. However, we need to use it carefully. Hope Google and Nokia will solve these problems and provide us indoor navigation one day.

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Nokia Releases its First Windows Phones – Lumia 710 and 800

On Wednesday, Nokia CEO Stephen Elop showed off the first Windows phones Wednesday: the Lumia 800 and the Lumia 710 on Nokia World, the Finnish phone maker’s annual analyst and press event. The two phones are the first fruits of the partnership between Nokia and Microsoft.

In February, Nokia announced that it would abandon Symbian (and, later, its other mobile platform efforts, such as MeeGo) in favor of Microsoft’s nascent Windows Phone platform. It was a stunning move.

Now, six months after the Nokia-Microsoft marriage became public, we’re about to see the fruit of this ambitious project.

And this marks a milestone in the collaboration between the two companies that will see Nokia shift away from its Symbian operating system.

The high-end Lumia 800, available in black, cyan and magenta, features a 3.7-inch 800×480 AMOLED screen and a 1.4 GHz Snapdragon processor, along with 16 GB of storage and an 8-megapixel camera. The Lumia 710 offers the same 3.7-inch screen and 1.4 GHz processor found in the Lumia 800, but contains only 8 GB of storage and a 5-megapixel camera. The device is available in black and white, with changeable back covers available in an assortment of colors. Both handsets run the latest Windows Phone 7.5 Mango operating system.

The estimated retail price for the Nokia Lumia 800 will be approximately EUR 420, excluding taxes and subsidies. And the Nokia Lumia 710 will be sold at the price of EUR 270. Both devices are being sold in six European countries and will be sold later this year in parts of Asia. Other smartphones are planned for the United States, but not until early next year.

Analysts said the Nokia smartphones could also help Microsoft extend its dominant computer software business into the cellphone and mobile device market.

Nokia was paying $15 to Microsoft for each Windows smartphone it produced, less than the estimated $20 other handset makers must pay. The new Windows phone lineup has the potential to help restore Nokia’s fortunes in the smartphone market.

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